10/18/12 4:31 PM
We know you want kickass fashion that makes your friends green with envy. We know you want wild, different, loud, and insolent looks
that shout out to the world who you are. Well, we’re back this Fall with a sparkly-as-hell new web store, chock full of playful looks to let your
inner fashion animal run wild. We’ve totally revamped the site after hearing your feedback and have shaken up the entire web store to meet your fashion-hungry needs.
Please take a sec and re-register with our new system so you can join the party!
10/13/12 12:01 AM
Photoshoot in Desolate Desert perfect lighting and scenery for a great shoot !!! an amazing crew with amazing models really gave us the chance to capture what the IF range stands for and the direction we as a company are moving in,this seasons range is to say the least amazing & exciting hope you enjoy the video !!!
Track:The Dead Weather-Die By The Drop
Director: Chris Frara